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My Marketing Experience

As an Advertising Manager at The Houstonian, I spearheaded the development and design of advertising campaigns, utilizing marketing strategies to enhance buyer interest in our services. Additionally, I managed a team of competent individuals responsible for gathering, categorizing, and assessing target advertising objectives, which informed our strategic decision-making process. My efforts led to increased customer loyalty and lifetime value.

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I have gained social media expertise, including trend tracking and metric analysis to enhance brand exposure and improve SEO performance. Other proficiencies include organizing and managing social media marketing campaigns, curating content such as images, captions, and essential hashtags, and creating visually appealing graphics.

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My responsibility entailed organizing campus events for the Houstonian, aimed at promoting our services to a larger audience. I facilitated the booking of lot spaces to host our tables, where we offered freebies to students as they passed by. Moreover, I was accountable for explaining our organization's identity and the nature of our services.

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I possess experience in crafting news articles, composing informative LinkedIn captions, and creating attention-grabbing Instagram posts.

Certifications

Digital Advertising

HubSpot Academy

Social Media Marketing

HubSpot Academy

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Google Analytics for Beginners

Google Analytics

The Fundamentals of Digital Marketing

Google Digital Garage

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